Category: Uncategorized
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The Good, the Bad, and the Ugly of Virtual Offices
Like anything in life, there are the good, the bad, and the ugly aspects to consider, and a virtual office is no exception. Having worked in virtual offices, I’ve come to appreciate the nuanced advantages and disadvantages they bring to the table. The Good: Flexibility and Access to Top Talent The good side of virtual…
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Tips to Build Your Startup Brand from Scratch
Building a startup brand from scratch is an exciting yet challenging endeavor. However, when it comes to branding, flexibility is the word. The business cycle of any startup involves constant shifts and adaptations. Start with a Simple Value Proposition First, determine the core value of your product or service and keep it simple. Avoid overwhelming…
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Empowering Night-Owl Employees for Optimal Success
Flexibility has emerged as a driving force behind employee satisfaction and productivity. While remote work has become more prevalent, not all remote-first organizations embrace the concept of flexibility. However, you can break the mold by prioritizing the needs of your night-owl employees and accommodating their preferred work schedules. Forcing employees into a rigid 9-to-5 schedule…
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3 Tips for What to Wear in a Virtual Office
Working from home has become a new normal for many people, especially since the pandemic has forced companies to switch to remote work. And while working in your PJs or sweatpants may seem like a great idea, it’s essential to remember that you’re still at work, even if you’re not in a traditional office setting.…
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Content SEO Optimization
In the world of digital marketing, creating content that resonates with your audience is crucial. From a simple article to an interactive widget, everything you create should be valuable to your readers. However, it’s not enough to simply create content and hope that it will get noticed. Search engine optimization (SEO) is a critical acquisition…
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Managing a Virtual Assistant
With decades of experience as a virtual manager, I have worked with many admin assistants. The experience has been largely positive. However, it requires a work arrangement based on setting clear expectations and deliverables. Tips for a Successful Arrangement Do meet with them regularly through a video interface. Even if the role or project feels minor,…
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Virtual Water Coolers
A virtual water cooler provides an easy place for people to interact online, just like in an office setting when employees go to the coffee room or water cooler. Benefits of a Virtual Water Cooler Team collaboration is critical for business success. People need to feel comfortable working together. In an office, you can get…
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Creating Your Digital Resume
I could write a book on how not to apply for a job! I have been hiring and screening applications for almost my entire career. Most recently, I have spent the last 15 years reviewing 1000s of applications for remote digital roles. How to Stand Out The recent trend is to get creative with resumes.…
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Creating Engaging Online Ads
Digital advertising is a critical part of any marketing strategy. However, the options for online advertising are almost too limitless. You can certainly mass-produce ads in a programmatic environment for pennies on the dollar. But do those pennies make a return? With every campaign, it is important to have a clear goal. If the goal…
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