Windy Woods Digital Solutions

Digital advertising is a critical part of any marketing strategy. However, the options for online advertising are almost too limitless. You can certainly mass-produce ads in a programmatic environment for pennies on the dollar. But do those pennies make a return?

With every campaign, it is important to have a clear goal. If the goal is to engage with users, then the trick is to be sure your ad program is focused on that end. The most engaging ads are typically not the cheapest and they need to meet your audience where they are already engaged.

A great example is Instagram. Their ads appear as content in an app where users are actively looking for interaction. Not only can you set your budget based on showing ads to users who fit your marketing personas, but you can also get their views. The successful ads connect with the Instagram user on a personal level. This is data you have both from the user, and the type of content your ads appear next to in a feed.

“Instagram has the best ads. They are engaging, interactive and speak directly to me at that moment as they match my interests and my feed. I feel they even understand me better than I do myself!”

If your current campaign goal is to get into the hearts of your users, explore a test with Instagram. A little extra effort combined with solid data can be a big win.